Financial organizations must strike a delicate balance between enabling sellers, advisors, and employees to engage with customers on social media and managing risk to remain compliant with industry regulations.
To achieve this balance, most social selling programs in regulated industries only allow employees to post pre-approved corporate content—much of which is ineffective since audiences recognize it for what it is: thinly veiled advertising.
What end-to-end compliance looks like in successful social selling programs
How built-in compliance enables users to create and share authentic content safely
How Hootsuite creates efficiencies in compliance workflows and reduces friction for users