With 1.49 billion monthly active users, Facebook has become a central hub in people’s lives—a destination for news, shopping, shared content, and entertainment.

Whether you want to use Facebook to build your brand, connect with connect with customers, generate new business, or extend the reach of your communications,  Hootsuite offers a range of tools and features to help you achieve your goals more effectively.

Download this guide, compiled by the Hootsuite Social Media Coaches, and you’ll discover:

  • Facebook best practices for business
  • How to set up Facebook in your Hootsuite dashboard
  • How to set up the best streams for engagement
  • Tips for measuring your Facebook success
  • How to assign Facebook messages to your team members