How to build a business case for social media


In this Forrester report by Erna Alfred Liousas, you’ll learn how to secure more budget and gain executive support for your social media initiatives.

Executives know that the digital revolution has come. Over one-third of the world’s population has social media accounts. And nine out of 10 U.S. companies are now active on social networks. But as digital surges ahead, budgets for social media still lag behind.

In order for executives to invest in social, they need to be persuaded to shift budgets away from traditional channels such as print and outdoor. 

With Forrester's report Amplify Your Social Media Business Case Beyond Marketing, you'll learn how to build a business case that gets your initiative funded.

You’ll discover:

  • The four data sources you need to prove your business case

  • How executives evaluate opportunities (and what you can do to win their approval)

  • Why broadening your story beyond social media is key to proving ROI

  • Specific ways to better align social media metrics to concrete business outcomes

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