Firms are investing hundreds of millions of dollars in the transformation of their customer experience, organization structures, processes, technology platforms, and measurement structures in order to achieve a new level of customer centricity and agility.
The ROI of Digital Business Transformation, by Forrester Research, Inc., provides tips, techniques and frameworks that help justify digital business investment plus real-world results that companies are seeing.
You will learn how to:
Set expectations in your organization that digital transformation requires significant investment in technology and training to foster success.
Build a business case on multiple ROI dimensions including increased revenues, reduced costs, improved time-to-market, and enhanced differentiation.
Test and identify the key cross-touchpoint customer experiences that most benefit your organization’s bottom line, when rolling out digital transformation initiatives.
Help your organization better connect with customers and capitalize on revenue opportunities. Download The ROI of Digital Business Transformation and start your journey to becoming a more customer-centric organization.
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