According to Marketo, the Financial Services Industry (FSI) is lagging behind other industries in using social media for customer engagement.

This white paper by Talkwalker presents three use cases demonstrating why the FSI must have a greater presence on social media—and what it’s missing out on if it doesn’t.

What’s included in the white paper:

  • The FSI’s big problem with building trust—and how social listening can help

  • How J.P. Morgan learned the importance of having a crisis management strategy

  • How OneLife uses Talkwalker to identify leads and better understand customers

  • How GTBank earned 5,013,140 Facebook followers and became the most liked African bank on social media

Download this white paper today to learn how social media and smart technology can help the FSI engage with customers to improve customer service, manage risk, and identify new opportunities.