Manage Complexity

4 ways to simplify social media in large companies

As companies grow, expand into new markets, and acquire new brands, complexity inevitably takes hold.

That complexity can affect your social media initiatives, too, as you try to serve diverse customer segments and coordinate global and local marketing campaigns. 

While you can’t eliminate complexity in large organizations, there are proven steps you can take to cut through the confusion and simplify your social media management.

Our new white paper, Manage Complexity: 4 Ways to Simplify Social Media in Large Companies, is based on interviews with social experts—as well as the experience working with 1,700 enterprise customers including ANZ Bank, Oakley, Sony Music Entertainment, and WWF International.

We’ll show you how you can manage social media in your organization, including:

  • Eliminating unintended complexity in social media by establishing clear accountability and defined roles

  • Structuring social teams around customers, not products—to resist fracturing your social media audiences

  • Finding your next big win with small improvements—helping your employees experiment without the fear of mistakes

To start tackling complexity in your organization, just fill in the form on the right side of this page, and you’ll get instant access to Manage Complexity: 4 Ways to Simplify Social Media in Large Companies.

Download your resource now

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