The ROI of Social Media

How to Track—and Prove—Your Social ROI

A practical framework to measure what matters

Let’s be honest: One of the benefits of proving your social ROI is being able to defend—and grow—your social media budget.

You know your social efforts bring value to your organisation, but does your boss (or her boss)? This guide will give you actionable recommendations on measuring—and proving—your social ROI.

So this guide will show you how to:

  • Track your true investment in social media

  • Choose objectives that connect meaningfully to larger business outcomes

  • Identify the right metrics to measure (and which ones you can ignore)

Fill in the form on the right now to get a practical framework to confidently measure—and prove—the true ROI of your social strategy.

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