There is a fine line between a frustrating customer experience that damages your brand reputation and an excellent customer experience that creates loyal brand advocates. This guide examines five brands that have successfully adapted their customer experience to meet the expectations of a new generation of customers:

  1. Stylish European eyewear brand Odette Lunettes has a vision for more personalized customer experiences
  2. Leading insurance company AXA gets personal with customers through WhatsApp
  3. Belgian bank Argenta creates valuable personal experiences to delight customers
  4. Education platform Aprende Institute enhances learning experiences through social messaging
  5. Uber subsidiary Careem centralizes its digital messaging to provide a seamless omnichannel experience