Social media is no longer a nice-to-have communications channel—for many police forces, it’s quickly become one of the most active channels for engaging with the public.

As public distrust for police departments grows—and demands for increased scrutiny and accountability grow louder and more urgent—it’s more important than ever for law enforcement agencies to equip their teams with tools and strategies to increase transparency, listen to their communities, and rebuild the trust that is at the heart of civil society.

From strategy and execution to effective communication and crisis preparation, this guide outlines what agencies need in order to build stronger connections with the communities they serve.

What You'll Learn

  • Why social media is a critical tool for agencies to build public trust and relationships
  • Key use cases for social media in law enforcement
  • How to develop a crisis management plan before you need it