There are two types of brands—those that use social media and those that make the most of it. How do we know the difference? We benchmark our top-performing clients and see what works for them. Their strategies and goals may be different, but there are four things they all have in common. Read on to find out more and see the real numbers.

Four things that make social work

  • Consistent engagement

    65%

    go beyond posting by regularly engaging their audience in public feeds.

  • Customer care on social

    83%

    use social media to provide customer service, with a third even automating it.

  • Social data integration

    82%

    align social media metrics to business KPIs. Attribution is tricky, but tools like CRM integration can make it work.

  • Secure social channels

    75%

    proactively protect their brands on social media. Cybersecurity, compliance, and governance can be done on social media.

We don’t change the rules of social media—we up your game on social

St Building Magnify

Social media can work for every business, whether you want to go global or stay local, help individuals or serve entire communities, be open and public or engage one-to-one and maintain privacy. At Hootsuite we want every organization to make the most of their social media presence. Our Social Performance Benchmark shows you what’s possible.

Want to have a look under the hood?

Visit our demo centre to see Hootsuite in action. We showcase what makes social work for our top-performing clients and how they do it with Hootsuite.