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A Practical Guide to Measuring Social ROI

Social media spend continues to grow at an increasing rate—and according to Ad Age, it’s expected to make up over 20 percent of all marketing budgets by 2020.

Despite these figures proving social media’s explosive growth, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals or revenue.

As a marketer, it’s important to understand the value of your social marketing efforts. Calculating ROI is key to succeeding on social. With the number of metrics and data points available, measuring ROI can seem daunting—but it doesn’t have to be.

This ebook explores how Hootsuite can make calculating social ROI for your organization easier than you think. Using a simple three-step approach, you can eliminate the guesswork and save time proving the return on your social media investments. 

Download the ebook now to see how applying traditional marketing metrics and social strategies can enable you to calculate the business impact of all your social media activities.

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