Resource LibraryNot Categorized

18 compelling statistics that show why employee advocacy is the next big trend in social

As many brands know, social networks such as Facebook favor messages sent by personal profiles rather than corporate blasts by brands. Last year, a global study by Social@Oglivy found that for brand pages with more than 500,000 likes, organic reach hit a new low of two percent.

Brands suffer from low organic reach. But the influence and value of employee-shared content continues to grow.

In our resource, The Power of Employee Advocacy, you’ll gain compelling statistics from the White House, Gallup, LinkedIn and Altimeter Group,  Social@Oglivy, Edelman and Weber Shandwick.

  • How employees can increase the social reach of a top brand by 4000%

  • 57% of socially engaged organizations are likely to increase sales leads

  • 58% of socially engaged organizations are more likely to attract top talent

Use this data in your presentations, blog posts, or to show leadership why employee advocacy can help your organization easily drive further results on social media.

To download the white paper, just fill in the form on the right side of this page.

Download your resource now

Share This:

Related Resources

owly asset not found
Case Studies

Penn Mutual Case Study page

With a content studio and library of pre-approved content, Penn Mutual helps time-strapped 
financial professionals deliver more value to clients
owly asset not found
Case Studies

British Museum Case Study Resource

With a social media strategy focused on engagement and customer experience, 
the Museum has grown its social audience faster than its peers
IAG Case Study Resource Image
Case Studies

IAG Case Study Resource Content

The insurance leader arms reps with social media technology, content, and training to engage broker audiences in an authentic way
Get the training you need to grow your career