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How to activate your executives on social media to humanize your financial services brand, build trust, and increase employee engagement

As the journeys of both financial services organizations and their customers have changed, so have the roles of financial services executives.

Today’s social executives lead from the front in the public arena by using social media to give their organization a human face, enhance its reputation, attract and retain talent, and increase sales.

In this short guide, you’ll meet some of the new breed of social CEOs in the finance sector—and learn how to create a social executive program for your organization.

  • What being a "social executive" involves
  • The role social executives can play in the success of your company
  • How to create and scale a successful social executive program

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