The value of social media in the Government of Canada: A guide to keeping up with today’s digital citizen
Twenty-three million Canadian citizens—65 percent of the entire population—are active on social media. With this level of citizen engagement, the Government of Canada increased its investment in digital efforts to keep up with the pace of technological change.
Supported by insights from government leaders and primary and secondary research, this white paper will show you why governments must embrace a citizen engagement and service delivery strategy with social media and mobility at its core.
Download the white paper to discover:
The four pillars of an effective social government
How to streamline and coordinate social media across departments and agencies
Why a human-centric approach is key to engaging with citizens on social
How a centralized social media strategy can help control costs, increase transparency, earn greater citizen trust, and create positive public sentiment
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