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Unlocking the Value of Social

How to achieve ROI beyond marketing
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Whether you need to accelerate growth, deepen customer engagement, drive purchases, or attract talent, social now plays a key role as a high-performing channel in every customer-facing—and employee-facing—aspect of communication. 

In this ebook, you’ll discover how leading organizations are succeeding with social today, building for tomorrow, and measuring results along the way.

  • How the Age of the Individual is shifting consumer behavior on social—and how to ensure you’re ready for the change
  • The three strategic pillars leading organizations are using to expand social beyond marketing and unite around the voice of the customer
  • How to prove the success of your social strategy across the organization by aligning social tactics to business and customer outcomes

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