Major League Soccer (MLS) is a North American professional sports association that includes 19 soccer teams and provides sport entertainment to over 20,000 soccer enthusiasts every game. Being a relatively young association, it was essential that the social media team leverage the existing loyal fan base in order to appeal to new audiences. MLS chose Hootsuite to launch a social contest on Twitter.

  • Approximately 20,000 campaign related tweets
  • Nearly 40,000 total votes
  • 621 votes for the winning player, Marco Pappa

Download the case study to learn more about how Hootsuite helped the MLS successfully launch and run a social campaign on Twitter.