As an analyst serving B2C Marketing Professionals, Erna focuses her research primarily on social relationship marketing. Her work covers short-form content as well as best and next practices to strengthen customer relationships. She also helps B2C marketers understand how to create and implement successful approaches to social campaign strategies.

Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Also, Erna held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.

Jeremy has over 19 years of experience in marketing including holding several regional and global leadership roles in Canada, US, and Australia. Prior to his role at Hootsuite, Jeremy was the Senior Director of Product Marketing at Box. Before Box, Jeremy ran the Global Marketing organization at Xero, and spent more than 8 years at Google both in APAC and in the US. Jeremy also ran Dizzynet Solutions, a full service digital marketing agency for 7 years based in Toronto, Canada where he was the founder and Managing Director.