Is your social media strategy focusing on the three right areas?
Looking ahead to 2018, we've identified three key trends that enterprise organizations need to adapt to.
Watch this exclusive webinar featuring Forrester analyst Erna Alfred Liousas, one of the authors of The Forrester Wave™: Social Media Management Solutions, Q2 2017.
Erna will discuss the growing needs of large organizations, including:
- Why expanding social beyond marketing teams adds new value to the customer life cycle
- How to move beyond content metrics and prove the real business value of social
- Why integrations are helping organizations protect the brand and increase enterprise-wide collaboration
Jeremy Wood, Hootsuite’s vice president of product marketing, will bring these key trends to life with examples of how three of our customers are using these strategies already to add value across their customer life cycle.