Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great.
Executives in particular often underestimate social media’s economic, cultural, and transformative power, partly because there hasn’t been much actual research or proof to back it up. Until now.
In this webinar, you’ll get a look at exciting new research Hootsuite created in collaboration with Altimeter that can help you connect social media to the transformation agenda execs really care about.
But these are big topics that come with big challenges, so we won’t just dump a bunch of data on you—we’ll also have a discussion about how to navigate the complex and nuanced issues that real professionals (like you) are facing when it comes to broadening your organization’s use of social media.
What You’ll Learn:
As the head of content at Hootsuite, James leads our global content strategy and thought leadership research programs. Before joining Hootsuite, James worked on B2B campaigns for brands including Google, Thomson Reuters, Intuit, as well as start-ups such as Wealthfront and AppLovin. Outside of work, he enjoys writing music and will release his next EP within the next decade or so.
Maggie has worked intimately with enterprise customers for over 7 years to successfully implement social selling programs, to help drive content strategy and to integrate social data to better understand content performance across owned, earned and paid media to drive business results.
Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.