With budgets stretched thin and increasing pressure to prove return on investment, educational institutions are constantly seeking new and innovative ways to optimize their budgets while providing students with exceptional learning experiences. 

Social pros know: It can be a real struggle to keep up with the demands of creating fresh, engaging content every day.

Social marketing, customer service, and commerce are shifting with customer behaviors and larger economic forces. With that comes more opportunities for social marketers to get ahead. But where do nonprofit organizations fit into the mix?

Great social posts take on a life of their own. They get shared, win tons of engagement, and build brand awareness and reputation at a scale that’s difficult to achieve in any other channel.

Social never stops evolving—and neither should your marketing programs.

With 1 billion monthly active users and counting, TikTok shows no signs of slowing down. And social marketers can’t ignore it anymore—no matter how confusing or stressful the platform may be.

Words have power. You know it, we know it.  

When you think of social commerce, you probably think about brands selling directly through social channels like Instagram and Facebook. But this is just the tip of the iceberg.

Like it or not, marketing is a competition—and to win it, you need competitive intelligence. Who are your competitors? What are their strengths and weaknesses? What are consumers saying about them (and you)?

In a study by Econsultancy, almost 80% of consumers stated that the average brand doesn’t understand them as an individual. The lesson here? Don’t be the average brand.

With the world on a soapbox and people sharing virtually every aspect of their lives on social media, it can be difficult to sift through the noise and find the conversations that truly matter to your organization

What do all social media managers have in common?

Learn what you can do today that can deliver on your customer acquisition goals and impact your organization’s revenue.

Social media is mission-critical to the future of business, but there’s more unexplored territory than ever.