From social quizzes and contests to user-generated content campaigns, there are few better ways to engage your audience, create excitement around your brand, and generate high-quality leads than social media campaigns.
In fact, social campaigns are up to 60% more effective than traditional advertising, according to the McKinsey Global Institute.
Watch Richard Hungerford, Director at Hootsuite Campaigns, for an exclusive webinar on how to create, launch, and promote conversation-sparking social campaigns that resonate with your audience—and inspire them to take action.
Whether your goal is increased sales, engagement, or brand awareness, you’ll learn how to:
Identify the campaign type best suited to your goals—from a Facebook quiz to a photo contest
Conceptualize and design the all-important visual elements of your campaign to maximize conversion
Discover where you can promote your campaigns beyond social media—online and offline
Tori is the Director of Content & Community at The Grommet, where the most innovative, exciting products—and the makers, inventors, and entrepreneurs behind them—get a voice. Since 2009, Tori has helped amplify stories through goal-driven campaigns, editorial content,and social media, activating a community that is now over 3 million strong.
Richard is responsible for leading the marketing, sales and product team of Hootsuite Campaigns. Prior to joining Hootsuite, Richard was CEO of Brightkit, a social marketing platform acquired by Hootsuite in July, 2014. He’s helped leading brands and agencies such as NBC, the NHL, Universal Music Group and 3M, launch social media campaigns.