How to Develop an Influencer Marketing Strategy

As the Content Marketing Manager at Flight Centre, Alicia oversees the social media and content strategy for Flight Centre Travel Group’s lesuire and corporate brands in Canada. In her role she manages branded campaigns including video content, contesting strategy and influencer relations programs to help bring Flight Centre's travel expertise to the forefront and humanize the brand.

Based in London, Andrew is an internationally renowned thought leader in the fields of social business, digital transformation and social media networks. Currently, Andrew is Global Managing Partner, with IBM Social Consulting based in London. In this global role, Andrew and his team are responsible for developing and delivering a truly consultative approach across the whole of IBM, bringing together the best of IBM’s Smarter Workforce and Social offerings, with world-class consulting services.

Matt leads the social component of Hootsuite's product launches and brand campaigns as Social Campaigns Specialist. Matt brings full-stack digital marketing experience, specializing in engaging social media activations. You'll find him blogging on Medium @mattddrchs, playing outside with #ExploreBC, or taste-testing craft beer.

In her role as Marketing Director, Merinda is responsible for leading Hootsuite’s marketing in EMEA. Her team positions Hootsuite as the social relationship platform of choice by managing integrated marketing programmes to educate large enterprises on how to unlock the business value from social media. You can find Merinda on Twitter @Peppard where she frequently writes about her love of Dim Sum