Developing a Business Case for Social Media Management
Turning gut feelings into indisputable data is a challenge all good social marketers face—and discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results.
In this webinar, we’ll share the methodology and data our team uses in social ROI workshops with our clients to help you gather quantifiable data you can use to build a business case. We’ll share a model you can use to quantify the ROI of your social media efforts—and to help you back up your case with more hard data, we’ll share findings from the recently commissioned report from Forrester on the Total Economic Impact™ (TEI) of Hootsuite.
What you'll learn:
How to quantify ROI in a way that speaks to your organization’s goals
Different approaches to quantifying the bottom-line impact of social media investment
Hard numbers from case studies, benchmarks, and our Forrester TEITM report to support your business case.
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Mark AbramiSenior Value Realization Consultant, Hootsuite
Mark is now a Principal Consultant at Hootsuite, helping customers to evolve their strategies and drive more value from Social Media for their businesses.
Gayle RiviereSenior Manager, Business Value, Hootsuite
With over 10 years of experience working in tech, Gayle is passionate about helping customers achieve success and empowering businesses to connect, share and build authentic relationships with their customers.