With Facebook prioritizing meaningful human connections over passive interactions, brands can no longer rely on their organic content alone.

In this webinar, we’ll show you how to bring paid and organic social together to build an effective content strategy, and discuss the shift towards video and mobile-first content. Learn how to shift your social approach as Facebook’s algorithm changes, how to find new audiences, and reach your business goals through smarter content.

What You'll Learn

  • What's changed in Facebook's News Feed algorithm—and how to use these changes to your advantage
  • The best types of content that will succeed in this new world
  • How to effectively use paid strategies to help your content succeed on Facebook

  • Photo of Vik Kambli

    Vik Kambli

    Regional Head of Western Canada at Facebook

    Vik’s team supports the growth of Facebook, Instagram, and Messenger’s business within Western Canada. They are responsible for identifying strategies focused on transforming businesses in key industry verticals. Prior to joining Facebook he held various leadership roles at Microsoft, led the strategy practice in the western region for Blast Radius, and was Vice President of Marketing & Strategy at Monexa, a SaaS company acquired by NetSuite/Oracle in 2015.

  • Photo of Amanda Wood

    Amanda Wood

    Social Marketing Lead at Hootsuite

    Amanda Wood is the Social Marketing Lead for Hootsuite. She is responsible for setting campaign social strategies, and overseeing the publishing of content on all major global social channels. To understand the relationship between paid and organic social, Amanda regularly tests internal tools like Hootsuite Impact to demonstrate the full value of social to the business.

  • Photo of Andrew McGlothlen

    Andrew McGlothlen

    Social Media Coordinator at OSF HealthCare

    Andrew McGlothlen is the Social Media Coordinator for OSF HealthCare. A Peoria native, he is a graduate of Wabash College with a degree in English. He joined OSF with an array of experience in marketing and communications ranging from managing editor of a business-to-business magazine to marketing and communications for a local social welfare not-for-profit agency. In his off-hours, he enjoys hiking local trails, playing board games with friends and watching basically any superhero on screen.