WebinarsSocial Marketing

Elevating the Student Experience with Social Media

Rob Bath
Rob Armstrong-Haworth
Director of Corporate and External Relations, Bath Spa University

Details

Social media is a big part of every student’s life. So it should be an integral part of every educational institution’s communications plan. From boosting enrollment to promoting events to supporting student health, social lets you connect with students no matter where they are.

This webinar will cover:

  • The new communications, customer service, and social skills landscape in higher education

  • Real life examples of successful social communications at UBC and Bath Spa University

  • An interactive discussion between panelists on best practices in student engagement

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  • Rob Bath

    Rob Armstrong-Haworth

    Director of Corporate and External Relations, Bath Spa University

    Rob leads communications, web and digital, planning and strategy delivery, and commercial services at Bath Spa University. With over 15 years experience in Higher Education, Rob brings a wealth of experience to his role. He previously held roles at the University of Greenwich, University of the Arts London, and City, University of London. A graduate of the University of Greenwich, Rob holds a BA (Hons) Marketing Communications and MA Website Architecture.

  • Janine 2

    Janeen Alliston

    Senior Director of Communications for the Vice President, Students Portfolio, University of British Columbia

    Janeen leads an award-winning team of marketing and communications professionals who craft outstanding communications and service experiences designed to educate and engage UBC's diverse student body.

  • Phil Chatterton

    Phil Chatterton

    Industry Principal, Higher Education, Hootsuite

    Phil has over 15 years’ experience solving complex business challenges, working with some of the top higher education organizations in the world. Today, Phil partners with Hootsuite’s customers to outline digital strategies for the Social Campus.

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