Extend Your Social Reach with Employee Advocacy

Laura Ramos
Laura Ramos
Vice President and Principal Analyst, Forrester Research, Inc.


October 28, 2015 - 01:00 AM UTC

It’s an open secret: the quickest way to increase your social media audience is to ask employees to share your organization’s content on their personal social profiles.

But making that happen—especially in large organizations—hasn’t always been easy.

To help you take advantage of employee advocacy—safely and efficiently—we’ve launched a new solution called Hootsuite Amplify. It makes it simple for your employees to share your organization’s content—boosting your brand’s reach.

To mark the launch of Amplify, we’ve hosted a 60-minute webinar exploring the power of employee advocacy.

Watch Matt Switzer, VP of Corporate Development at Hootsuite and guest speaker Laura Ramos, Vice President and Principal Analyst at Forrester Research, Inc. to learn:

  • Why your organization should be empowering your employees to amplify your social messaging

  • A framework for launching a successful employee advocacy program

  • How you can motivate and inspire employees to become brand advocates (hint: motivate with purpose rather than profits)

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  • Laura Ramos

    Laura Ramos

    Vice President and Principal Analyst, Forrester Research, Inc.

    Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry, and product marketing; demand management; and social media. She helps Forrester's B2B Marketing clients plan, build, and deliver marketing programs that combine traditional, digital, and social approaches that lead with business issues and fuel their company's topline growth. Her research addresses the marketing organizational structure, skills, technology, process, and customer experience concerns that top marketers need to understand and integrate into programs that address ongoing evolution in buyer behavior, markets, channels, and competition.

    Laura previously worked at Forrester from 2001 to 2010, where she started up its B2B Marketing practice, wrote leading research, and advised clients on integrated B2B marketing, demand generation, lead management automation, sales and marketing integration, social media best practices, digital marketing strategy, and customer engagement.

  • Matt Switzer

    Matt Switzer

    VP Partnerships and Corporate Development

    Matt has spent his career advising, merging, starting, and growing companies from Toronto to Hong Kong. Now in Vancouver, he creates value for our customers, partners, employees, and investors.

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