Healthcare Social Media Trends 2020

Ashley Reid
Ashley Reid
Senior Business Value Analyst, Hootsuite
Web Trends2020 Hero Healthcare 1950X1500


How should healthcare brands be looking at social in 2020?

We took our fourth annual social media trends report and adapted it for our Healthcare clients. Join us and discover how the industry is approaching social in 2020.

Looking ahead, this year will bring a world where leading brands search for balance between private and public customer engagement, Gen Z TikTok their way to the top of the social status quo, and social marketers find themselves under pressure to adapt their skills in a performance-driven marketing landscape. What social media strategies will be worth your time and investment in 2020? Save your spot to explore five key trends, featuring practical recommendations, expert analysis of healthcare consumer behaviour, and a live Q&A that will position your organization for success next year and beyond.

  • Five trends that will change how healthcare brands use social in 2020
  • The new skills healthcare social marketers must build to make themselves indispensable
  • Advanced measurement methods from high performing healthcare organizations

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  • Ashley Reid

    Ashley Reid

    Senior Business Value Analyst, Hootsuite

    Ashley researches and analyzes healthcare industry trends and works with Hootsuite’s healthcare prospects and clients to help them understand how social media aligns to their organizational objectives and elevate their social performance.

    Follow Ashley on LinkedIn

  • Headshot Bryan Rusche 400X400

    Bryan Rusche

    Director, Americas Enterprise Marketing at Hootsuite

    As Director, Americas Field Marketing at Hootsuite, Bryan applies his 20+ years of sales, marketing and business development experience at B2B organizations to help support the sales organization with lead generation and pipeline acceleration for North and Latin America at Hootsuite.

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