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You know—like know-know—that social media is valuable for your business. But sometimes, it can be tough to show it.

You might be surprised to hear that data integration is one of the best ways to do it. A whopping 85% of organizations that integrate their social data into other systems have more confidence in their return on investment.

But it’s not the only way.

In this next installment of our Explained 3 Ways webinar series, we’re breaking down common social media challenges—like this one—to help you succeed in 2021.

We’ve brought together experts to share three proven strategies for effectively tracking your social media efforts, so you can prove it’s paying off.

You’ll discover how to:

  • Understand the impact of your social posts using UTM tracking codes
  • Track the business impact of your social channels using analytics
  • Build a unified customer view by integrating social data with your customer relationship management (CRM) platform


  • Photo of Sarah Dawley

    Sarah Dawley

    Manager, Content at Hootsuite

    As Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was the social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting, brands, marketers and consumers.

  • Photo of Amanda Wood

    Amanda Wood

    Manager of Social at Hootsuite

    Amanda Wood is the Manager of Social for Hootsuite. She is responsible for setting campaign social strategies, and overseeing the publishing of content on all major global social channels. To understand the relationship between paid and organic social, Amanda regularly tests internal tools like Hootsuite Impact to demonstrate the full value of social to the business.