How Social Bridges the Gap Between Government and Communities

Morgan Zerr

Principal Business Value Analyst at Hootsuite

Details

The stakes for social media have never been higher: Seven in ten people are on social media, and governments are relying on it to connect with their communities. But with hundreds of tactics available, crafting the strategy that maximizes success can be tough.

What do government agencies that are succeeding on social media have in common? What strategies are they using to accelerate results … and is there a blueprint that others can use?

Join us as we answer those questions—and more. Plus, hear from government social media experts from across the globe on the innovative tactics they’re using to reach their citizens and see results.

What You’ll Learn:

Best practices to drive citizen education and engagement
How to use employee advocacy to reach your community
Practical ways to leverage citizen-centric social media measurements.

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Industries:

Government

Morgan Zerr
Principal Business Value Analyst at Hootsuite
Morgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation. Starting her career as a "gov girl" in Ottawa, Morgan moved from Canada's capital to Vancouver, where she is now able to help the public sector from the other side of the table.
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Saulo Menezes
Social Media Manager, Highways England
As social media manager at Highways England, Saulo Menezes is responsible for policy, governance, the execution of campaigns, social media customer services, strategy planning, content creation and the delivery of innovation through the use of digital technology. He has been in the company for nearly three years and has worked in communications roles in a range of sectors, including higher education, legal and charities.
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Engy Sedki
Digital Communications and Marketing Manager, Canada Mortgage and Housing Corporation
As digital engagement lead for Canada Mortgage and Housing Corporation (CMHC), Engy helps make housing affordable for everyone in Canada by providing overall direction for CMHC's social media strategy, campaigns, policies and online presence to drive programs and brand awareness.
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