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In 2020, the pandemic threw organizations’ digital transformation efforts into overdrive as global consumers shifted to digital interactions faster than ever before. The pace of change shows no sign of slowing this year—and as brands continue to adapt their strategy and shift budgets, social marketers are feeling even more pressure to deliver a concrete return on investment in social.

According to our 2021 Social Trends survey, 73% of all marketers ranked “increased acquisition of new customers” as their top outcome for social in 2021—up 58% over the previous year. But to win new customers, organizations will need fresh, detailed, actionable insights into audiences’ shifting preferences and behavior.

Join our webinar to hear from marketing experts as they share best practices on using social listening tools to analyze and understand audience behavior. Plus, learn how to combine social and performance marketing strategies to build a successful marketing plan.

What You'll Learn

  • How to use social listening tools to understand different audience behaviours
  • How to use a combination of social marketing and performance marketing strategies to reach your audience


  • Photo of Samantha Burnet

    Samantha Burnet

    Product Marketing Specialist, Ads | Hootsuite

    Samantha is a product marketer for Hootsuite Ads supporting the go-to-market strategy to drive value for customers through social advertising.

    Follow Samantha on LinkedIn

  • Photo of Sandy Shen

    Sandy Shen

    Technical Product Marketing Specialist, Measure, Hootsuite

    Sandy is the technical product marketing expert for Hootsuite’s social listening and analytics products, enabling customers to measure the effectiveness of their social strategies.

    Follow Sandy on LinkedIn