How to Finish Strong on Social in 2020: An Update from Hootsuite’s Social Trends Team
We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months?
Join us for a conversation about the current state of social media marketing and advertising, and what the Hootsuite research team is tracking as we head into the last half of 2020.
What You’ll Learn:
- The changing face of TikTok: new audiences, new use cases, new ad tools—is it time to jump on board?
- Brand purpose and employee activism: why taking a stand has worked for some brands—but not others.
- New digital divides in key demographics, a shift towards performance marketing tactics, and other trends we’re keeping a close eye on for the rest of the year.
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Sarah DawleySenior Manager, Content at Hootsuite
As the Senior Manager, Content at Hootsuite Sarah leads the research and analysis of Hootsuite’s global trends report. She brings over a decade of experience in strategy and copywriting, and was a social media manager for some of Canada's largest media organizations prior to joining Hootsuite. Sarah works with our brand team to define and articulate how social media is impacting brands, marketers and consumers.
Ryan GinsbergGlobal Director of Paid Social at Hootsuite
As Global Director of Paid Social at Hootsuite, Ryan leads the enterprise strategy that helps organizations bridge the gap between organic and paid to drive business results through social. He brings 15 years of experience in the digital advertising space with a track record of connecting brands to their customers across platforms.
James MulveySenior Manager, Content Strategy, Hootsuite
As the head of content at Hootsuite, James leads our global content strategy and thought leadership research programs. Before joining Hootsuite, James worked on B2B campaigns for brands including Google, Thomson Reuters, Intuit, as well as start-ups such as Wealthfront and AppLovin. Outside of work, he enjoys writing music and will release his next EP within the next decade or so.
Morgan ZerrPrincipal Business Value Analyst at Hootsuite
Morgan consults with Hootsuite’s most strategic customers to align social media to their business success. She works through their unique social marketing challenges, and provides strategy and technology recommendations to help them reach their objectives.