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Innovation on social is no longer optional. It’s expected by customers, employees, and shareholders.
The value of social media has extended beyond the marketing department and now sits as a central part of the customer and employee experience. As customer engagement continues to evolve, organizations are feeling the pressure to integrate social across all departments.
Join us for an exclusive look at the highlights from Hootsuite’s Social Breakfast: The Future of Customer Engagement. You’ll hear from Hootsuite CMO Penny Wilson as she shares what marketers need to do today to succeed with social, what progressive teams are doing to build social organizations tomorrow, and tips to measure it all.
Plus, you’ll get insights from industry experts and leading brands as they explore how to master new innovations on social.
What You’ll Learn:
- How to build a social-first culture for long-term growth and market leadership.
- How to measure both customer and business outcomes to strike a balance between short-term revenue-driven gains and longer-term brand building measures.
- How to innovate with social insights, using emotional data to better understand the customer and employee experience.
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Penny Wilson
CMO at HootsuitePenny Wilson is chief marketing officer at Hootsuite, the most widely used social media management platform. She leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation, and the creation of memorable customer experiences.
Penny has more than 30 years of experience in senior marketing and executive leadership roles at Juniper Networks, Macromedia, Alias|Wavefront and Merrill Lynch.
Penny enjoys spending her free time with family and friends, running, hiking and skiing.
Cody Crnkovich
Head of Partner Programs, AdobeAs Head of Partner Programs, Cody Crnkovich's team is responsible for the strategy and operations of Adobe Experience Cloud's partner programs. The partner programs support thousands of solution providers implementing and tech partners integrating and building upon Adobe technology. Outside of the (home) office Cody is skiing or playing golf.
Kim Beddard-Fontaine
Senior Vice President Digital and Employee Communications, SodexoOver the last 3 years, Kim has been leading employee and change communications across Sodexo’s global digital channels, corporate events and social media.
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