The key to any successful relationship is actively listening.
That’s especially true in the financial services industries where long-standing relationships drive profitability.
Social media offers an unprecedented opportunity to actively listen to your customers and prospects, and forge a new relationship.
To learn how, watch this exclusive webinar: Join the Conversation: Social Media in Financial Services.
You’ll discover how social media can help your financial services organization:
Become more customer-centric and move from customer service to engagement
Proactively identify customer pain points and sentiment and respond effectively
Address issues to protect your brand reputation and identify potential fraud
Cara is the Head of Solutions at Talkwalker. With a background in marketing, advertising, and communications, Cara has extensive experience providing high level consulting, helping brands solve business challenges to shape their traditional, digital, and social media strategies. Cara specializes in media measurement and analytics, helping brands understand how paid, earned, and owned media can impact their reputation and strategy.
As director of communications at Think Money Group, Ian Williams built and leads the communications programme for the Group and its four businesses. Reporting to the CEO, his role includes developing and implementing Think Money Group's social media, internal communications, PR and content strategy, giving him extensive experience at bringing digital transformation to a business in a regulated industry. A key part of this has been developing social media channels for the Group’s challenger “bank” brand, thinkmoney – including providing customer service and managing issues via social media.