Social Media Trends You Need To Know For 2016

Jenny Heinrich
Jenny Heinrich
VP Digital Strategy, Edelman


Wondering where you should invest your time and budget in 2016 to get the best results?

Watch Ashley Brookes, Director of Brand & Social with Hootsuite, and Jenny Heinrich, VP of Digital Strategy at Edelman, to learn about the social media trends that will impact your business in 2016.

In this webinar, you’ll learn about:

  • The type of content people really want to consume in 2016—and why marketers need to change their mindset in order to create it

  • The online trend that is increasingly dividing consumers’ attention

  • The evolution of influencer marketing and how it will impact your social activities in 2016

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  • Jenny Heinrich

    Jenny Heinrich

    VP Digital Strategy, Edelman

    Over the course of her 16 year career, Jenny Heinrich, VP Digital Strategy, has worked for clients like P&G, Unilever, McDonald's, General Mills, Nike, Kraft, Land Rover, Coca-Cola, and many others, leading online and offline strategic communications, digital and social media initiatives.

    At Edelman, Jenny specializes in strategic digital planning and overseeing digital program architecture including sponsored content and influencer relationship management.

    She’s also a mom to a sassy 3 year old, Zoë and recently started a beauty and lifestyle blog

  • Ashley Jane Brookes

    Ashley Brookes

    Director of Brand & Social, Hootsuite

    Ashley is the marketing lead for Hootsuite's Brand and Content strategies, with a focus on enterprise business and client success. Since September of 2010 Ashley has helped grow the marketing efforts for the company, which has seen growth in excess of 7 million users. Prior to landing at Hootsuite, Ashley developed brand strategies for key clients at the agency Cossette in Vancouver. There she helped develop award-winning brand identities for many of the firm’s largest national and international clients, gaining experience with government, M&E and retail verticals.

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