Leading the Social Sales Force

Rebecca Ross
Rebecca Ross
Sales Product Consultant, LinkedIn Sales Solutions


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The use of social media has fundamentally changed the way organizations do business. We have entered the era of social selling, where the savviest of buyers are online long before the deal has closed.

A successful social selling program relies on properly assessing your organization, culture, strategy, data capabilities and social maturity as well as having effective processes, tools, and content in place for enablement. Aligning social activities to business goals and measuring effectiveness is also critical to fostering a social selling program with impact and longevity.

During this webinar you’ll learn:

  • Management tools for assessing, implementing, and leading a social-enabled sales culture

  • Tactics for measuring and improving your team's social selling effectiveness

  • Strategies for aligning social selling initiatives with sales and business strategy

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  • Rebecca Ross

    Rebecca Ross

    Sales Product Consultant, LinkedIn Sales Solutions

    Rebecca Ross is a Product Consultant for LinkedIn Sales Solutions. As a Product Consultant, she provides consulting services, and facilitates learning opportunities for LinkedIn customers to increase adoption of Sales Navigator and social selling throughout their organizations. Rebecca’s background includes experience in consulting and sales, both of which drew her to LinkedIn Sales Solutions. Having experienced many of the challenges that sales professionals face on a day-to day basis—in terms of finding and successfully engaging with senior-level decision-makers—she is passionate about the mission of LinkedIn Sales Solutions toconnect buyers and sellers and build relationships.

  • Reid Robinson

    Reid Robinson

    Social Media Business Strategist, Hootsuite

    Reid Robinson is the social media business strategist for Hootsuite. In his role, Reid leads social selling initiatives for both Hootsuite and some of the world’s largest brands. Reid is responsible for educating the global sales team on employee advocacy and leveraging the power of social selling to find more contacts, build better relationships, and ultimately close more business. On an ongoing basis, Reid continues to evolve Hootsuite’s social selling processes and company best practices while using Hootsuite’s social properties, like @HootBusiness, to engage with key contacts and book sales meetings.

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