The print and publishing industry has always excelled at creating great content. The challenge today is how to meet the needs of content-hungry digital audiences—securely and effectively.

In this webinar you learn how to take advantage of social media to expand your audience without over-stretching your budget. You’ll hear practical tips on everything from optimizing your content for mobile to earning revenue from your content via social campaigns.

Illustrated with examples and case studies from print and publishing companies, this webinar will show you how to:

  • Cut through the social noise to reach new audiences through a collaborative, unified social strategy
  • Mitigate internal and external security risks and protect confidential information—including reducing hacking threats
  • Monetize your content through online ads and social selling campaigns—while measuring campaign engagement to gain valuable marketing insights

  • Photo of Scott Hornsby

    Scott Hornsby

    Head of Social Media, Local World

    Scott Hornsby is Head of Social Media at Local World Media. Scott develops all of Local World’s UK social channels ensuring that training, enhancements and opportunities are acted upon. Scott is the central contact for social media champions, digital editors and anyone using Local World’s 450 social media channels.  

  • Photo of Larissa Walker

    Larissa Walker

    Manager, Social Media, Harlequin

    An accomplished digital marketing and social media professional with over 10 years of experience developing and executing digital marketing programs in the entertainment, publishing and retail industries. For the past four years, Larissa has been the Social Media Manager at Harlequin Enterprises (a division of HarperCollins Publishers since 2014). Harlequin is one of the world's leading publishers of books for women, with titles issued worldwide in 34 languages and sold in 102 international markets.

  • Photo of Pius Chan

    Pius Chan

    Account Executive, Media & Entertainment, Hootsuite

    Pius has over a decade of software consulting and client management experience working with Media and Entertainment enterprise organizations. He's specialized in internet marketing, eCommerce, social media marketing and management as well as brick & mortar marketing. He came to Hootsuite, where helping Media and Entertainments organizations achieve their social goals and grow their businesses, is his primary focus and passion. When not working, Pius enjoys playing hockey and spending time outdoors.