Rob brings over 15 years of higher education experience to his role at Hootsuite. He works with Hootsuite’s higher education partners in the UK and Ireland to develop their social strategies.

Alex Wedderburn heads up Higher Education at Hootsuite for North America. Having spent the last 7 years working with the sector, he brings a wealth of experience and strategic thinking to the many universities that partner with Hootsuite, helping align social media goals with universities’ overall vision and strategy.

A newspaper journalist and editor in a previous life, Robyn has worked at The Open University for a decade in a variety of content roles, latterly running the multi award-winning Social Media Engagement Team in Communications. In the past 18 months Robyn’s team have won four national awards for two organic social media campaigns. Passionate about lifelong learning, in her professional and personal life, Robyn achieved an MA in Online Journalism in 2017 for which she authored an eBook on Instagram in Higher Education.

Maddy is a social media specialist with experience in content creation, crisis communications and community management. Stops before Princeton include her undergraduate alma mater, Penn State, where she created daily content for various Penn State accounts, as well as the American Cancer Society and the firms Devon PR and Design 446. In addition to her bachelor's in public relations from PSU, Maddy also holds a master's degree in PR from Kent State.

Jessica is a social media professional with experience in content development and storytelling, community management and crisis communication. Before joining Princeton, she was the community manager at New York-Presbyterian Hospital where she co-founded the social media program. Prior to the hospital, Jessica served the City of New York under the Bloomberg Administration, overseeing online communications and social strategy for the Department of Education.