Business is an increasingly digital—and social—place. From discovery to evaluation and advocacy, customers are interacting with brands earlier, more often, and in more places. And that represents a great opportunity that you may not be taking full advantage of. Until now.

In this webinar we cover:

  • The opportunities of digital transformation
  • Key insights about social business from Forrester Research
  • How social impacts your other marketing efforts
  • How to align yourself with your customer at every stage of their journey

This is a recording from our second virtual conference, Connect via Hootsuite. It provides a foundation for your strategy and a glimpse of what to expect at future events.

  • Penny Wilson (Host)

    CMO, Hootsuite

    Penny Wilson has more than 30 years of experience in senior marketing and executive leadership roles, primarily in the technology industry. Her previous roles include Chief Marketing Officer (CMO) at Juniper Networks, CMO and senior vice president at Macromedia and executive positions at Alias | Wavefront and Merrill Lynch. At Macromedia, Penny led the company’s worldwide marketing efforts up to and through a successful $3.4 billion acquisition by Adobe Systems Inc. Outside of Hootsuite, Penny pursues her passion for lifelong learning as the founder and president of nognz brain fitness. 

  • Photo of Melissa Parish

    Melissa Parish

    VP, Principal Analyst, Forrester