The Social Government Benchmark Report 2018

WebinarsSocial ROI

Morgan Photo
Morgan Zerr
Principal Business Value Analyst at Hootsuite


Encouraging constituents to sign up for health care insurance. Alerting commuters to outages in public transportation. Helping students in need access free lunches during the summer.

Governments are spending more money—and time—on reaching their citizens. In fact, federal agencies spend about $1.5 billion on public relations per year. But with governments under pressure to reduce workforces and streamline operations whilst delivering excellent citizen experiences, how can agencies ensure that they’re communicating effectively and efficiently?  

Our webinar: The Social Government Benchmark Report 2018 is a must-attend for any public-sector employee looking to improve their understanding and skills to reach citizens on social media, deliver better service and see results from their agency’s social strategy.

Following the webinar, you will receive a link to the Social Government Benchmark Report.

  • How governments in North America and the UK are using social media
  • How to start proving the value of your social media efforts
  • Ways to develop your agency's social media strategy

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  • Morgan Photo

    Morgan Zerr

    Principal Business Value Analyst at Hootsuite

    Morgan consults with all levels of government to identify opportunities where social media can have an impact on their constituents, organization, and digital transformation. Starting her career as a "gov girl" in Ottawa, Morgan moved from Canada's capital to Vancouver, where she is now able to help the public sector from the other side of the table.

    Follow Morgan on LinkedIn

  • Catherine 1

    Catherine Andrews

    Senior Director of Editorial at GovLoop

    Catherine helps create content to serve a public sector audience. Before GovLoop, she worked as a digital content consultant, as well as at Washingtonian Magazine and She holds a masters in journalism from Northwestern University, and lives in Washington, D.C – the town where she was born and raised.

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