Case Study: Using Social to Engage 430,000 Customers Hyperlocally

Erik Johnson
Erik Johnson
Director of Digital Marketing and Social Media, ClubCorp


Learn how ClubCorp used hyperlocal social media strategies to better engage with the 430,000 members of its golf and business clubs in the U.S. and abroad.

The company’s approach enables each club to build and engage with their local member community—while ClubCorp maintains a consistent, unified brand presence globally.

Erik Johnson, ClubCorp’s Director of Digital Marketing and Social Media, shares how the company rolled out their ‘from global to local’ social strategy across all 208 clubs—including the training and tools that made it a huge success.

In this webinar, you’ll learn how ClubCorp provides its local clubs with:

  • Powerful social media tools that let them schedule posts and monitor their local competitors and relevant social chatter—all from one place

  • Customized social media education, including webinars, consulting and advice, and in-person training

  • A tiered messaging framework to help clubs focus their efforts on the best engagement opportunities—saving time and maximizing reach

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  • Erik Johnson

    Erik Johnson

    Director of Digital Marketing and Social Media, ClubCorp

    Erik is responsible for ClubCorp’s corporate and club digital marketing strategy, including public and member websites, email marketing, and social media for the corporate office and more than 200 golf and business clubs. Prior to ClubCorp, Erik built and launched a private social network platform for organizations, led the consumer marketing team that built into the 30th most visited website in the world, developed and executed for a local media company the strategy that doubled traffic and launched two hyperlocal social media news sites in less than a year and managed the product team responsible for one of Bank of America’s first Internet-based banking systems.

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