Video Goes Social: Why video marketing matters—and how to do it right

Patrick Gillooly
Patrick Gillooly
Director of Digital Communication and Social Media, Monster


Adults now watch more than an hour of online video each and every day.  

And increasingly, they’re watching on social networks. Facebook boasts 8 billion video views a day. And YouTube has a whopping 1 billion users.

That’s why Hootsuite has added YouTube to the family—and lets you easily manage ALL your videos for Facebook, Instagram, and Twitter in the dashboard, too!

To help you do more with social video, watch this webinar where you’ll learn:

  • Why you need to move to a video-centric mindset for your social strategy

  • Effective ways to create (and find) engaging video content to share

  • How other brands are using video successfully—and what you can learn from their results

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  • Patrick Gillooly

    Patrick Gillooly

    Director of Digital Communication and Social Media, Monster

    Patrick Gillooly is the Director of Digital Communication and Social Media at Monster, where he leads a team of community managers who focus on developing social content and engaging with our job seeker and employer audiences across more than 20 platforms. His team also works closely with other areas of the company — notably the content, public relations and product teams — to bring social data and insights to the whole organization.

  • Mari Smith

    Mari Smith

    Premier Facebook Marketing Expert | Social Media Thought Leader

    Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Facebook hired Mari to teach at the 2015 Boost Your Business series of live events.

  • Cameron Uganec

    Cameron Uganec

    Senior Director, Growth Marketing & Education, Hootsuite

    Cameron is the Senior Director, Growth at Hootsuite.  Today, he is focused on building a global brand through a storytelling approach, with social media and content at its core.  Cameron has over 15 years of digital media and marketing experience.

Interested in learning more?