February 17, 2021 - 11:00am UTC

Details

As leading brands seek new ways to become more customer centric and bring their community to the forefront of their digital marketing, many continue to overlook one vital (and vocal) aspect of their community: their employees.

Your employees may already be sharing brand content on their personal channels, especially if they’re enthusiastic about their work or about showcasing their industry expertise and building their personal brand. By amplifying their voices on your brand channels, you can build greater brand awareness, attract new talent, and create a more engaging experience for employees.

Register now to learn how industry leading brands like Cisco, Chipotle, and Securian Financial are using employee generated content to showcase the heart of their business.

What You'll Learn

  • Why advocacy and employee generated content (EGC)
  • Steps you can take to activate your workforce
  • Examples of how world leading brands are using EGC


  • Photo of Ian Healey

    Ian Healey

    Partner Marketing Manager EMEA, Hootsuite

    As the Partner Marketing Manager for EMEA at Hootsuite, I work with our ISVs, DSPs and Strategic partners, to deliver multi-channel campaigns to drive awareness of the Hootsuite brand globally.

  • Photo of S. David Ramirez

    S. David Ramirez

    Marketing Manager at TINT

    S. David Ramirez is a UGC evangelist and marketer at TINT, the world's most powerful user-generated content platform. He researches, writes, and presents nationally about social media and digital marketing. He is a guest instructor at the U.T. San Antonio Institute for Economic Development and a marketing mentor in the Break Fast and Launch Culinary Accelerator. Mostly, he's a nerd. Talk to him about anime or video games.