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Screenshot example of the Hootsuite dashboard, with a look at the calendar post scheduling tools and template types.

Bring your social media content to life with fresh, new campaign ideas


Spice up your social media campaign strategy with AI content ideas, social listening streams, and pretty templates right at your fingertips. It’s all in the Hootsuite dashboard.

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See why over 2,000 users gave Hootsuite 5 Stars on G2

What do all marketing geniuses have in common? They use Hootsuite.

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Adobe
Logotipo de Allianz
Bacardi

Need campaign ideas? You got it.

Leave the brainstorming to OwlyWriter AI. Generate unlimited campaign ideas based on a keyword, web content, or your top-performing posts. Plus, get a list of upcoming holidays and automatically generate content for that day. (National Lazy Day is August 10, in case you were wondering.)

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A woman working on her laptop, smiling, with overlay graphics that show various Hootsuite tools like post-scheduling, calendar, and graphs.

Create, track, and optimize your organic and paid content — all in one tab

From brainstorming to performance tracking, Hootsuite helps you with your paid and organic strategy every step of the way. 

Example list of different templates available (blog banner, Facebook ad, Facebook cover, and more)

Crea rápidamente con plantillas al alcance de tu mano

Bring ideas to life in a matter of seconds — no designer required. Browse built-in Canva templates sized just right for social media ads and posts. Customize in seconds and voila! You’re ready to publish.

Sample of engagement and impression metrics via graphs and charts.

Ver qué campañas funcionan y cuáles no

Measure the performance of your paid and organic posts side by side in Hootsuite Analytics. Track the performance of Facebook, Instagram, and LinkedIn. View in-depth stats at the ad, ad set, and campaign level.

Small overview of OwlyWriter AI in action creating a caption for a post.

Instantly generate ad variations to test what works best

Improve ad performance by testing different versions of ad copy. Have OwlyWriter AI instantly create variations of your existing ad copy, then choose the ones that best fit your campaign goals.

A brief look at adding new streams/feeds to discover new content and see what's trending.

Crea campañas atractivas basadas en las últimas tendencias

Keep an eye on the latest trends with Hootsuite Streams. Discover what’s happening on each platform and create content that gets users engaged. Plus, find influencers in your niche.

A look at how to boost campaigns, with CTR and cost-per-click details displayed.

Target the right audience every time

Make sure your ads reach the right audience and get the most out of your budget by building campaigns in the Hootsuite dashboard. Optimize for your specific goal — reach, clicks, landing page views, and more.

Charts and graphics displaying sentiment (positive, neutral, and negative) for an example post.

Get engaging post ideas with deep social listening

All Hootsuite plans include tools that let you search your brand mentions, track trends, and monitor hot topics. It'll even forecast the social media trends that are most likely to explode so you can beat your competition to the most engaging content.

Pruébalo gratis. Sin condiciones.

Comprueba por ti mismo cómo Hootsuite facilita programar, publicar y prosperar en las redes sociales.
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  • Standard

    per month
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Features included:

      – Up to 5 social accounts

      – Unlimited post scheduling

      – Best time to post recommendations

      – AI caption, hashtag, and ideas generator

      – Canva templates and content library

      – One inbox for all social accounts

      – DM automations

      – Search the past 7 days for brand and competitor mentions

      – Analyze brand and competitor sentiment

      – Benchmark against 5 competitors

      – Assign DMs to teammates**

      … and much more!

  • Los más populares

    Team

    per month
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in Standard, PLUS:

      – Unlimited social accounts

      – Customizable analytics reports and templates

      – Saved message replies and auto-responses

      – Team approval workflows**

      – Bulk schedule up to 350 posts at once

      – Auto-route and tag messages

      – Benchmark against 20 competitors

      – Export, email, and schedule reports

      – Inbox reporting and analytics

      – Search the past 30 days for brand and competitor mentions

      – Outbound post tagging and reporting

      – Custom user access permissions**

      … and much more!

  • Enterprise

    Custom
    • instagramfacebooktwitteryoutubelinkedinpinteresttiktok
    • Everything in Advanced, PLUS:

      – A fully customized plan to maximize your investment

      – Add as many users as you need

      – Exclusive access to our most powerful tools

      – Platform training and certification included

      – Enterprise customer support

      – Single sign-on (SSO)

      Maximize performance with:

      + Employee Advocacy (Amplify)

      + Listening powered by Talkwalker

      + Advanced Analytics

      + Advanced Inbox

      + Generative AI Chatbot

      + Review Management

      + Premier Services

      + Social Selling

      + Salesforce integration

      + Compliance integration (Proofpoint)

*Los precios se muestran en USD, según la facturación anual, pero no incluyen los impuestos aplicables.


**Disponible para múltiples usuarios.

¿Por qué Hootsuite?

17 años y 25 millones de usuarios

Hootsuite fue el primero, y seguimos siendo los más populares 17 años después. Más de 25 millones de usuarios han utilizado Hootsuite para publicar, vigilar y superar a sus competidores en las redes sociales.

La "Ivy League de las redes sociales"

Por algo nos llaman la "Ivy League de la educación en redes sociales". Explora Hootsuite Academy (¡y obtén tu certificado!), ve seminarios web y lee el mejor blog del sector.

La mayor biblioteca de integraciones

Conecta más de 100 integraciones para llevar todas tus herramientas favoritas a tu panel de control de Hootsuite. Eso es más que cualquier otra plataforma de gestión de redes sociales (con diferencia).

Hootsuite has given us the ability to monitor which items of content seeded on social are receiving high engagement from our followers, allowing us to tailor future content pieces to be as relevant and compelling as possible. This insight continues to help our social marketing team maximize their time and effort.
Hannah Boulton
Director de marketing y prensa
The British Museum
A man smiling while using a laptop, with small sample screenshots of Hootsuite's tools overlaid.

Get campaign ideas and tracking — completely free

Think of all the genius post ideas you’ll dream up with fulll access to Hootsuite for free. No strings attached.