Instagram marketing made easy
Grow your following and turn engagements into sales with Hootsuite — the best Instagram marketing dashboard for growing brands.
All the coolest brands on Instagram use Hootsuite
You’re on your way to explosive
Instagram growth
Turn Instagram into the ultimate conversion driver. Create shoppable Instagram posts so users can browse, shop, and buy in a few taps. Plus, send followers to your website or shop with a link in bio tool. Then track clicks and web performance — all from a single dashboard.
Show up in Instagram search and on the Explore page with tools that help you master the algorithm. See exactly when to post on Instagram based on your audience’s activity and goals. Plus, automatically tag your posts with AI-generated hashtags.
Never miss a chance to jump into the comments section or post about hot topics. With Hootsuite Streams, you can track your brand hashtags and discover trending hashtags to keep your posts relevant.
The no. 1 Instagram tool for social media managers who love seeing their stats soar.
Grow your followers on Instagram plus get a full suite of tools to help you save time, stress less, and reach your goals.
Post more often and get more followers with the help of automation
Hootsuite helps you gain real followers the organic way — by posting the high-quality, engaging content people actually want to see. And you can do it in half the time thanks to an AI writer, built-in Canva templates, bulk scheduling, and a drag-and-drop content calendar.
Never let competitors steal your hard-earned clout
Stay on top of your competition’s follower count, post frequency, average engagement rate, and more. Hootsuite even shows you a graph of your competitors' Instagram audience growth so you can easily benchmark their performance against your own.
Track your Instagram performance and replicate what works
Track dozens of Instagram metrics — from engagement rate and follower count to Story exits and taps back — and build sleek reports to show how far you’ve come. See which posts perform the best and replicate them for better results.
Win followers and respond faster with personalized engagements
Respond to Instagram comments and private messages alongside all your other social media platforms — all in one tab. Reply faster and provide the best answer possible by assigning conversations to the right teammate.
Identify and boost top-performing Instagram posts
Give your posts an extra advantage by turning them into paid ads. Identify your best-performing posts within Hootsuite Analytics and then use Instagram Boost to repurpose them into engaging social ads.
Schedule
Schedule Instagram feed posts (carousels, Reels, and more) and Stories right from the Hootsuite dashboard. Post automatically — no push notifications required.
Grow
Watch your engagement and impressions climb with minimal extra effort. Automatically add AI-generated hashtags, see exactly when to post to get the most views, and boost your top-performing posts.
Track
Automatically track the performance of organic content on Instagram. Easily understand what tipped the scale with graphs, charts, and heatmaps.
Give it a try for free. No strings attached.
See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute.
Standard
per monthFeatures included:
– Up to 5 social accounts
– Unlimited post scheduling
– Best time to post recommendations
– AI assistant with image and caption generator
– Canva templates and content library
– One inbox for all social accounts
– DM automations
– Search the past 7 days for brand and competitor mentions
– Analyze brand and competitor sentiment
– Benchmark against 5 competitors
– Assign DMs to teammates**
… and much more!
Most popular
Advanced
per monthEverything in Standard, PLUS:
– Unlimited social accounts
– Customizable analytics reports and templates
– Saved message replies and auto-responses
– Team approval workflows**
– Bulk schedule up to 350 posts at once
– Auto-route and tag messages
– Benchmark against 20 competitors
– Export, email, and schedule reports
– Inbox reporting and analytics
– Search the past 30 days for brand and competitor mentions
– Outbound post tagging and reporting
– Custom user access permissions**
… and much more!
Enterprise
CustomEverything in Advanced, PLUS:
– A fully customized plan to maximize your investment
– Add as many users as you need
– Exclusive access to our most powerful tools
– Enterprise customer support
– Single sign-on (SSO)
Maximize performance with:
+ Employee Advocacy (Amplify)
+ Listening powered by Talkwalker
+ Advanced Analytics
+ Advanced Inbox
+ Generative AI Chatbot
+ Review Management
+ Premier Services
+ Social Selling
+ Salesforce integration
+ Compliance integration (Proofpoint)
*Prices displayed in USD, based on annual billing, but do not include applicable taxes.
**Available with multiple users.
Why Hootsuite?
17 Years
We’ve got more than a decade and a half of experience under our belts, which means we know exactly what social media managers want, need, and expect.
25 Million Users
Hootsuite was the first, and we’re still the most popular. Over 25 million users trust Hootsuite to post, track, and out-perform their competitors on social media.
100+ Integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).
Scheduling Instagram Stories on Hootsuite really helps with getting content cued up ahead of time, especially when that content needs to go out outside of normal business hours.
Try the no. 1 instagram marketing tool for free — no strings attached
Get started today and enjoy full access to Hootsuite — completely free. Then sit back, relax, and watch your Insta stats skyrocket.