Save time and boost engagement with the smartest AI writer for social media
Instantly generate captions, post ideas, and hashtags for every network. Plus, discover insights and content based on what your audience is talking about online right now.
Writing your own social media captions is so last century
Hootsuite’s AI writer takes time-consuming tasks off your plate so you have time for more important stuff (like ramping up your social stats in Hootsuite Analytics).
Write captions lightning-fast
Generate captions for social media faster than you can say “thanks, Owly.” Plus, test which ad copy works best by having AI create variations for your paid social posts.
Generate entire posts, from caption to media
Have AI craft the perfect caption and image in seconds. Edit, adjust tone, and optimize with AI-powered hashtag suggestions.
Get a constant stream of post ideas
Hootsuite comes equipped with a powerful social media post generator that keeps your content calendar full and your audience engaged. No more brainstorming required.
AI content creation tools built by the best in the business
Meet the social-first AI tool that writes seriously scroll-stopping posts informed by your brand current social media trends.
Know what you want to post but need help crafting it? Add a few words and instantly get engaging visuals and captions optimized for any network. Plus, generate captions based on media you've already created.
Be the first in your niche to capitalize on trends before they go viral. Our AI trend tracker scours social feeds for real-time social data so you can anticipate what will get engagement before your competitors.
Your content may have been written with a robot’s help, but that doesn’t mean it should sound robotic. Owly adapts to your brand by using your past social media content, your Hootsuite bio, and the information you provide.
Wisdom has a deep understanding of the most up-to-date social media algorithms, and generates content that’s relevant to you, your audience, and the networks where you post. Send signals to platforms that help you get more views and engagement.
Save time, boost sales, and improve performance with the best social media AI writer
Our social media AI is so much more than just a caption generator. It’s a time-saving, performance-boosting AI content creation tool that helps you reach your goals faster.
Fill your content calendar in less time, with less effort
Generate captions from scratch, from a URL, or based on a list of upcoming holidays. Then bring your posts to life with eye-catching Canva and Adobe Express templates. And forget manually posting. With Hootsuite, you can schedule your posts to go live when you know they’ll get the most engagement.
Find the words that get your audience to take action
Increase conversions, sales, and revenue from your social media posts. Instantly generate variations as you compose ad copy so you can test what works and get winning results every time. Plus, craft compelling copy using proven copywriting formulas.
See which content works — and which needs work
Track the performance of every post on every network with Hootsuite Analytics. Monitor hundreds of stats — engagement rate, reach, impressions, likes, saves, video views, and so much more — to see how your posts perform.
Stay compliant and protect your brand
Don’t worry, OwlyWriter AI or Wisdom will never post on your behalf. You’ll always get the chance to review and edit your content first. Plus, it integrates seamlessly with the approval workflows you’ve already set up.
More time-saving AI tools built into Hootsuite
Hootsuite is the ultimate AI tool for social media. Not only will it do the writing for you, but it'll also help you automate social media scheduling, messaging, social listening, and more.
AI-powered hashtag generator
Get more eyes on your content with Hootsuite’s AI hashtag generator. It automatically gives you relevant hashtags based on your post’s caption and image.
Automatic post
scheduling
Schedule your posts to go live anytime, even if you're off the clock. Hootsuite analyzes your top-performing posts and other signals to come up with the best time to post.
Inbox
automations
With Hootsuite Advanced Inbox*, you can set up inbox automations like auto-responses and auto-assignments to slash your team’s response times in half.
AI-powered
social listening
Hootsuite Listening uses Blue Silk™ AI to analyze millions of online conversations. Then it condenses them into clear, insightful summaries in an easy-to-read format.
Generative AI
chatbot
Automate up to 80% of your messaging needs with an AI chatbot* for social media and your website. Our chatbot is multilingual and chats like a real person.
AI integrations
and tools
Customize your Hootsuite dashboard with paid and free AI integrations to help you write, create, and discover content. Add Dall-E, Lately AI, Open AI, Engage AI, and more.
*Available with Hootsuite Enterprise plans
Give it a try for free. No strings attached.
See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute.
Standard
Manage up to 10 social media accounts from one calendar.
per monthper user/mo*Includes:
Schedule unlimited social posts*
Generate posts and images with AI
Respond to messages from one inbox
Monitor your brand and competitors
Most popular
Professional
Manage unlimited social accounts and automate repetitive work.
per monthper user/mo*Everything in Standard, plus:
Manage unlimited social accounts
Automate inbox replies and workflows
Forecast social trends up to 90 days ahead
Build custom performance reports
Advanced
Streamline approvals and co-work across teams.
per monthper user/mo*Everything in Professional, plus:
Review and approve content with your team
Assign and auto-route messages to the right team members
Coordinate content and customer care
Measure team performance and efficiency
Enterprise
Govern across your org and grow faster with advanced tools.
CustomEverything in Advanced, plus:
Prove the impact of social with advanced analytics
Uncover trends across social, digital, and AI with advanced listening
Secure access with single sign-on (SSO)
Stay compliant with custom compliance solutions
*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Trial accounts have daily posting limits (10–20 posts per organization, depending on plan). Bulk scheduling is not available during trial.
Every plan runs on Wisdom, your AI teammate
One AI brain in every plan that drafts, recommends, and analyzes — helping you stay one step ahead.
Helping global businesses get out-of this-world results
Why Hootsuite?
17 years and 25 million users
Hootsuite was the first, and we’re still the most popular 17 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
The ‘Ivy League of Social Media’
They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.
The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).
Hand off the hard work with a free trial of Hootsuite
See for yourself how AI-powered content creation can step up your strategy.
