Hootsuite: the #1 social media management tool
Save time and reduce your workload by bringing social media scheduling, engagement, planning, and analytics to one tab.
What can Hootsuite do for you?
Manage all your social media networks in one place
Schedule, engage, monitor, and analyze social media posts. All in one user-friendly dashboard.
Track hundreds of social media metrics and grow faster on social with customizable analytics reports. See the best time to post by network and goal and track how you’re doing against your competitors — all in a few clicks.
Schedule or publish social media posts across networks in a few taps with a drag-and-drop social media calendar and network post visualizer. Plus, use Wisdom, Hootsuite’s built-in AI, to generate posts, predict trends, and track your competition.
Hootsuite Nest is a smart inbox for all your DMs and comments that brings engagements into one tab. Cut back on the time you spend messaging, digging through your inbox, and triaging messages with custom automations, auto-responders, and saved replies.
Stay on top of what people are saying and how they feel about your brand with social listening. Easily search brand mentions, keywords, and trending topics. Then have AI create content for you based on what you know will get people engaged.
Save time, simplify, and grow faster on social media
Hootsuite is designed to help you manage social media faster, smarter, and with way less effort.
Analytics: Understand what’s working and what’s not
See exactly how much value you’re driving from social media and compare your performance to your biggest competitors.
Hootsuite analytics features:
Post performance reports, industry and competitor benchmarks, report scheduling and exporting, custom reports, ad analytics, and more
Publishing: Create better content in less time
Hootsuite Perch doesn’t just schedule your posts for the perfect time. It even helps you brainstorm, design, and write content in seconds.
Hootsuite publishing (Perch) features:
Social media scheduler, Wisdom AI, best times to post, Canva templates, bulk post scheduling, link shortening and tracking, and more
Inbox: Turn followers into happy customers
Hootsuite’s social inbox (Nest) uses automation to lighten the workload involved in engagement and social customer care. That way, you can get to Inbox Zero and stay there.
Hootsuite Inbox (Nest) features:
A universal inbox for comments and DMs, saved and automated replies, Instagram DM to lead automation, assign messages to teammates, dashboard notifications, agent collision, and more; Enterprise customers can add Generative AI Chatbot (add-on), Salesforce integration (add-on), and more
Social listening: Safeguard your reputation
Monitor keywords, mentions, and hashtags with Lumen so you’re always up to date about what people are saying about your brand, competitors, and industry.
Hootsuite social listening (Lumen) features:
Search the past seven days for mentions and trends across websites and social media, AI summaries and sentiment analysis, search social media streams to monitor trends and discover content; Enterprise customers can add advanced social listening tools for more features
Advertising: Get more out of every ad dollar
Manage your paid social media ads alongside your organic content in a single social media calendar. Side-by-side reporting lets you determine which posts are working and which aren’t.
Hootsuite social advertising features
Social ads analytics, social ads management, boost your organic content, use AI to generate ad copy variations
Plan
Strategize and visualize how content will look on each network with post preview, image editor, a drag-and-drop content calendar, templates, and an image library.
Schedule
Schedule posts to go live when they’ll get the most engagement or post immediately from the Hootsuite Perch dashboard. View best time to post suggestions as you draft content.
Track
Track your performance across all your social networks in one tab. See hundreds of metrics, generate custom reports, and figure out exactly what works.
Give it a try for free. No strings attached.
See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute. No credit card required.
Standard
Manage up to 10 social media accounts from one calendar.
per monthper user/mo*Includes:
Schedule unlimited social posts*
Generate posts and images with AI
Respond to messages from one inbox
Monitor your brand and competitors
Most popular
Professional
Manage unlimited social accounts and automate repetitive work.
per monthper user/mo*Everything in Standard, plus:
Manage unlimited social accounts
Automate inbox replies and workflows
Forecast social trends up to 90 days ahead
Build custom performance reports
Advanced
Streamline approvals and co-work across teams.
per monthper user/mo*Everything in Professional, plus:
Review and approve content with your team
Assign and auto-route messages to the right team members
Coordinate content and customer care
Measure team performance and efficiency
Enterprise
Govern across your org and grow faster with advanced tools.
CustomEverything in Advanced, plus:
Prove the impact of social with advanced analytics
Uncover trends across social, digital, and AI with advanced listening
Secure access with single sign-on (SSO)
Stay compliant with custom compliance solutions
*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Trial accounts have daily posting limits (10–20 posts per organization, depending on plan). Bulk scheduling is not available during trial.
Every plan runs on Wisdom, your AI teammate
One AI brain in every plan that drafts, recommends, and analyzes — helping you stay one step ahead.
Join the 200,000+ savvy businesses that use Hootsuite to manage social media
Why Hootsuite?
18 years and 25 million users
Hootsuite was the first, and we’re still the most popular 18 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
The ultimate social media AI
Hootsuite Wisdom creates content, spots trends, engages customers, and analyzes results. Work from the Hootsuite dashboard or connect to ChatGPT, Claude, Gemini, or Copilot.
The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).
This platform saves me time EVERY DAY! The ability to like and respond to other posts and messages really makes it stand above other platforms.
Try Hootsuite for free. No strings attached.
With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening. Completely free.