Skyrocket on social with the #1 social media analytics tool
Hootsuite tracks your performance across all your networks in one tab. Use deep insights to boost your followers, engagement, reach, and revenue — all without breaking a sweat.
What can Hootsuite do for you?
Track your stats, know what works, and prove your value
Can we let you in on a little secret? You don’t have to be a marketing expert to become the next big thing on social media.
You just need Hootsuite.
All your performance metrics, for every network, in one user-friendly dashboard. Hootsuite shows you how you’re doing on Facebook, Instagram, TikTok, X (Twitter), LinkedIn, Pinterest, and YouTube.
Quickly and easily show which campaigns drive the most leads and conversions with Hootsuite’s ROI tracker in Advanced Analytics. Plus, view your organic, paid, and web metrics in one dashboard.
No more stabbing in the dark. Hootsuite analytics break down your top-performing posts so you can see what, where, and when to post to get the most engagement and reach.
Wanna beat your competitors at their own game? Use Hootsuite’s competitive analysis, industry benchmarking, and in-depth social listening tools to stay on top.
Say goodbye to the stress-inducing, time-consuming side of social media tracking
No more ping-ponging between tabs, making guesses about what works, or stressing over a dozen spreadsheets. Bring it all to one place and use real data to inform your social media strategy.
Post at the perfect time every time (hello, engagement rate)
Take your social strategy to the next level by posting at the exact time your audience is online. See heat maps showing when to post on every network to reach your specific goals. Then automatically schedule your content to go live at that time.
Go deeper than native with hundreds of metrics
No analytics platform goes deeper than Hootsuite. Keep an eye on hundreds of unique performance metrics — from views, engagement rate, and clicks to detailed reporting on messaging and social advertising.
Build stunning custom reports with only the metrics you want
Whether you want a quick snapshot of your performance or a detailed report to share with execs, you get it all in Hootsuite Analytics. Share reports in multiple formats, automatically export to your email, and customize reports with your name and logo for a professional touch.
Monitor organic, paid, and earned content side by side
Not only does Hootsuite help you keep a close eye on your organic social posts, but it also comes with tools to help you track and improve your social media advertising strategy. Monitor reach, click-through-rate, cost per click, and more.
Keep your reputation in tip-top shape and stay on top of trends
Lumen lets you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. Add advanced social listening tools to kick up consumer research, find influencers, and more.
Give it a try for free. No strings attached.
See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute. No credit card required.
Standard
Manage up to 10 social media accounts from one calendar.
per monthper user/mo*Includes:
Schedule unlimited social posts*
Generate posts and images with AI
Respond to messages from one inbox
Monitor your brand and competitors
Most popular
Professional
Manage unlimited social accounts and automate repetitive work.
per monthper user/mo*Everything in Standard, plus:
Manage unlimited social accounts
Automate inbox replies and workflows
Forecast social trends up to 90 days ahead
Build custom performance reports
Advanced
Streamline approvals and co-work across teams.
per monthper user/mo*Everything in Professional, plus:
Review and approve content with your team
Assign and auto-route messages to the right team members
Coordinate content and customer care
Measure team performance and efficiency
Enterprise
Govern across your org and grow faster with advanced tools.
CustomEverything in Advanced, plus:
Prove the impact of social with advanced analytics
Uncover trends across social, digital, and AI with advanced listening
Secure access with single sign-on (SSO)
Stay compliant with custom compliance solutions
*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Trial accounts have daily posting limits (10–20 posts per organization, depending on plan). Bulk scheduling is not available during trial.
Every plan runs on Wisdom, your AI teammate
One AI brain in every plan that drafts, recommends, and analyzes — helping you stay one step ahead.
Join the 200,000+ savvy businesses that use Hootsuite to track their performance on social media
Why Hootsuite?
18 years and 25 million users
Hootsuite was the first, and we’re still the most popular 18 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.
The ‘Ivy League of Social Media’
They don’t call us the “Ivy League of social media education” for nothing. Explore Hootsuite Academy (and get certified!), watch webinars, and read the best blog in the industry.
The largest library of integrations
Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).
The ultimate social media AI
Hootsuite Wisdom creates content, spots trends, engages customers, and analyzes results. Work from the Hootsuite dashboard or connect to ChatGPT, Claude, Gemini, or Copilot.
The analytics dashboard is … invaluable! Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button.
Your risk-free trial is waiting
Get started today and enjoy full access to fast, analytics-powered growth on social media — completely free.