Monitor everything with the industry's best social listening tool
Boost engagement, create more impactful social content, and improve your chances of going viral with Lumen — Hootsuite’s AI-powered social listening tool.
Stay ahead of every conversation and see what other brands miss
Track and predict trends, create the most engaging content for your audience, and get an instant vibe check on any topic. Then watch your engagement rate skyrocket.
Know which topics, events, or posts will trend way before your competitors. Forecast conversation volumes months into the future and plan your content calendar with confidence.
Fill your content calendar with content you know will resonate with your audience. View search volume, sentiment, trending hashtags, top brands, big events, and more. Discover trends and automatically create content with Wisdom, Hootsuite’s built-in AI for social media.
Find the best influencers for your target audience and source the most engaging user-generated content. View a snapshot of who has talked the most about your search term and who has generated the highest engagement.
Learn key information about your target audience, including gender, age, occupation, family status, and interests. Know which locales to target with a world map showing conversation volume around your search by region.
Turn deep insights into big wins with AI-powered social listening
Let AI make sense of what the world is saying. Lumen analyzes millions of conversations to surface trends, sentiment, and insights that help you make smarter decisions, faster.
Search trends and
mentions
Search brand mentions and trending topics across social media and the web. Stay inspired, source user-generated content, and mitigate negative chatter.
Summarize results
with AI
Understand mountains of data in a matter of seconds. Wisdom analyzes millions of conversations and condenses them into insightful summaries in an easy-to-read format.
AI sentiment
analysis
Boost engagement and delight customers by really learning their preferences. Understand how people feel about your brand, competitors, or a specific topic.
Connect with your
favorite AI tools
The Lumen MCP brings Hootsuite’s social listening into the AI tools you already use, including Claude and ChatGPT, so you can pull real-time insights without switching tools.
Hootsuite is G2's #1 best software product for 2026
Our customers ranked us #1 across multiple G2 categories this year, including Best Software Products and Best Marketing Products. G2 is one of the largest independent software review platforms, driven by verified customer reviews.
Social listening is the easiest way to grow your engagement, reach, followers, and revenue
Every Hootsuite plan includes social listening. That means you don’t have to spend a fortune to get data-backed insights that inform your social media strategy.
Protect (and improve) your brand’s reputation
Boost engagement and delight customers by learning their preferences. Understand the emotion driving engagement and how people feel about your brand, competitors, or a specific topic. Plus, hop into relevant conversations across social media and respond to comments and DMs across all your networks in one place.
Boost engagement, followers, and reach
Learn what’s getting people engaged right now and figure out exactly what to post. Search brand mentions, trending topics, and more from the past seven days and compare two searches side by side. View results from news sites, newsletters, blogs, forums, Reddit, X, and Quora.
Save time with the most comprehensive AI for social media
Meet Wisdom, the AI teammate built into Hootsuite Social OS. Ask it to find trends and insights, brainstorm ideas, generate ready-to-publish social content, and help you take action across your social workflows, all through a simple conversational experience. Grounded in real-time social intelligence and your brand context, Wisdom helps you move from what’s happening now to what to do next, faster.
Identify the posts that work and impress your boss
Keep an eye on hundreds of unique social media metrics. See the content that brings in the most engagement and revenue, benchmark your performance against your competitors and industry, and see the best time to post based on your followers and goals.
Give it a try for free. No strings attached.
See for yourself how Hootsuite makes it easier to schedule, post, and prosper on social media.
Sign-up only takes a minute. No credit card required.
Standard
Manage up to 10 social media accounts from one calendar.
per monthper user/month*Includes:
Schedule unlimited social posts*
Generate posts and images with AI
Respond to messages from one inbox
Monitor your brand and competitors
Purchase as many user seats as you need
Most popular
Professional
Manage unlimited social accounts and automate repetitive work.
per monthper user/month*Everything in Standard, plus:
Manage unlimited social accounts
Automate inbox replies and workflows
Forecast social trends up to 90 days ahead
Build custom performance reports
Advanced
Streamline approvals and co-work across teams.
per monthper user/month*Everything in Professional, plus:
Review and approve content with your team
Assign and auto-route messages to the right team members
Coordinate content and customer care
Measure team performance and efficiency
Enterprise
Govern across your org and grow faster with advanced tools.
CustomEverything in Advanced, plus:
Prove the impact of social with advanced analytics
Uncover trends across social, digital, and AI with advanced listening
Secure access with single sign-on (SSO)
Stay compliant with custom compliance solutions
*Prices displayed in USD, based on annual billing, but do not include applicable taxes. Trial accounts have daily posting limits (10–20 posts per organization, depending on plan). Bulk scheduling is not available during trial.
Every plan runs on Wisdom, your AI teammate
One AI brain in every plan that drafts, recommends, and analyzes — helping you stay one step ahead.
Need deeper social listening? Add advanced capabilities
Hootsuite’s Enterprise plan add-on lets you look back further, search more sources, and do more with AI.
Why Hootsuite?
The deepest social listening
Track across more sources in more languages than other tools. Even our basic version — which is featured in every plan — is the best on the market.
18 years and 25 million users
We were the first, and we’re still the most popular 18 years later. Over 25 million users have used Hootsuite to excel on social.
Dozens of tools, one suite
Publish, analyze, and engage across all platforms. Plus, customize your dashboard with 100+ integrations, including Monday.com and Salesforce.
The ultimate social media AI
Hootsuite Wisdom creates content, spots trends, engages customers, and analyzes results. Work from the Hootsuite dashboard or connect to ChatGPT, Claude, Gemini, or Copilot.
The insights that Lumen provides us have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team.
See what people are saying about your brand right now
Want an in-depth view of what people think, feel, and say about your brand in a matter of seconds? You got it.