Skip to content
Social media content calendar interface showing scheduled posts, analytics, and engagement metrics for Somos banking app campaign

Simplify social media marketing — and prove it works

Automate your social media management workflow, measure results, and show the real business value of social.

Top brands use Hootsuite for social growth

750%
Stuckey’s increased its online sales in just two years by using Hootsuite to manage social media.
Stuckey's Logo
+2M
The British Museum credits Hootsuite for helping them gain over 2 million new followers on Instagram, Facebook, and X.
The British Museum Logo
229%
Hootsuite helped Colliers more than double its social media impressions year-over-year.
Colliers Logo

Schedule, plan, monitor, and analyze.
All in one user-friendly dashboard.

Say goodbye to tab-switching, pasting from spreadsheets, and losing track of long approval threads.
Hootsuite is the social media marketing tool that brings it all to a single source of truth.

Measure the ROI of your social media with customizable reports, cross-channel insights, and digestible dashboards. Hootsuite helps you track engagement, conversions, and revenue so you can show real business impact, not just vanity metrics.

Manage content across every network from one platform. Build campaigns, streamline approvals, and keep your team aligned — so you can spend less time posting and more time growing.

Track brand mentions, competitor activity, and industry trends with deeper listening. Get the insights you need to stay ahead, manage risks, and shape campaigns that drive results.

Bring every comment, message, and mention into a single inbox. Route conversations to the right team member, use automations to reduce manual work, and keep response times fast — all while boosting customer satisfaction.

Hootsuite Analytics dashboard with graphs showing engagment rate, post reach, page impressions, and more
Hootsuite drag-and-drop publishing calendar
Hootsuite social listening dashboard features
Hootsuite Inbox dashboard

Social media management without sacrifice

From deeper insights to secure collaboration, Hootsuite gives your team the tools to work smarter and move faster — without sacrificing compliance or control.

Social media campaign performance dashboard showing metrics for Instagram and LinkedIn, including spend, impressions, and ROI data

Tie your social media efforts back to ROI

Get actionable insights on your performance with easy-to-interpret reports. Benchmark against your competitors and the industry at large. Plus, see how much return you're generating from each post or network with ROI reporting for paid and organic.

Hand holding smartphone displaying Somos Bank credit card interface against purple background with colorful gradient bubbles

Keep teams aligned and moving fast

Empower global teams with shared content libraries, customizable approval workflows, and role-based permissions. Hootsuite makes it simple for marketing, legal, customer care, and leadership to work together in one platform.

Social media analytics dashboard showing competitor comparison data with engagement metrics, post frequency, and audience growth charts

Stay ahead of your rivals with competitive intelligence

See how your brand stacks up to the competition with engagement, audience growth, share of voice, sentiment, and performance benchmarks. Use competitor insights to uncover opportunities, refine your strategy, and prove your edge in the market.

Social media posts showing health and wellness tips from three users, with labels for mask information, automatic masking, and PII handling

Protect sensitive information and reduce risk

Hootsuite reduces risk while giving your team the flexibility to engage confidently across every channel. Set up secure workflows, protect personally identifiable information (PII), and store brand-approved templates to get posts out the door faster — all while staying compliant.

Analytics dashboard showing sentiment trends over time with line graph and pie chart, plus emoji reactions and navigation menu

Safeguard (and improve) your brand’s reputation

Monitor conversations in real time to spot risks and potential crises early. From brand health tracking to review management, Hootsuite helps you act fast and protect your reputation across every channel.

Logos of popular business software platforms: Salesforce, Marketo, HubSpot, Google My Business, and Slack arranged in a grid layout

Connect Hootsuite to the tools you already use

With over 100 integrations, Hootsuite fits right into your org’s tech stack. Integrate with your project management software, CRM, and help desk platforms to centralize data, streamline workflows, and give stakeholders the insights they need.

Build a custom social media marketing solution tailored entirely to your needs

Talkwalker by Hootsuite logo

Talkwalker by Hootsuite

Monitor more data sources than any other listening tool. Set up real-time alerts to track live chatter and look back up to two years.

Owly with Money Eyes Dollar Signs

Advanced Analytics

See the ROI of your social post and campaigns, understand the social content that drives traffic and conversions to your website, and more.

Amplify logo

Hootsuite Amplify

Position your brand as an industry authority, turn your employees into thought leaders, and attract top talent with employee advocacy.

Their analytics tools are excellent, offering detailed insights into post performance and engagement, which makes tracking ROI and refining strategies much easier.
EJ Chism
Digital Content Marketing Manager

First South Financial Credit Union
Social media dashboard showing sentiment analysis, engagement metrics, and publishing options with person in orange sweater holding laptop

See how Hootsuite works for your business

Get a personalized demo and discover how Hootsuite can save your team time, prove ROI, and keep your brand secure.