Hootsuite vs. HubSpot: Get ahead with the best social media tool
With over 17 years as the industry leader, Hootsuite is still the number one choice for social pros. More networks, user-friendly collaboration, deeper social listening, and pricing that actually makes sense — these are just a few of the reasons Hootsuite beats HubSpot across the board.
Spoiler alert: There is no Hootsuite alternative. Here’s why.
All your networks in one place
Make an impact on every platform without juggling multiple tools. Hootsuite lets you publish to more social networks than HubSpot.
Deeper social listening
Stay ahead of trends, prevent crises, and truly understand your audience with social listening that blows HubSpot out of the water.
More robust analytics
Prove ROI and make confident, data-driven decisions with granular, customizable analytics and competitor benchmarking.
More bang for your buck
Hootsuite is cheaper than HubSpot, making it a smart choice for budget-savvy and fast-growing teams.
Hootsuite is the best product for this on the market. We would be silly to waste our time and energy with a second-rate platform.Compare features side-by-side
Recurso | Hootsuite | Sprinklr |
|---|
Preço | A partir de US$ 1.118 por ano | A partir de US$ 2.388 por usuário por ano |
Preço por assento | As low as $99/month | Starts at $249/month |
Versão Gratuita | Sim | Sim (somente com endereço de e-mail corporativo) |
Integrações | Mais de 100 | 38+ |
Planos para pequenas equipes sociais e freelancers | Sim | Não (endereço de e-mail corporativo necessário) |
Planos para empresas de médio porte | Sim | Sim |
Planos para negócios empresariais | Sim | Sim |
Publicação e caixa de entrada | ||
|---|---|---|
Plataformas suportadas |  | Todas as principais plataformas |
Melhor época para publicar com base em metas exclusivas | Sim | Não |
Canva templates in Composer | Sim | Não |
Escritor de legendas com IA | Sim | Sim |
Sugestões de conteúdo de IA | Sim | Sim |
Caixa de entrada unificada | Sim | Sim |
Calendário de conteúdos | Sim | Sim |
Gerente de ativos digitais | Sim | Sim |
Recomendações e ideias de conteúdo | Sim | Sim |
Análises e relatórios | ||
|---|---|---|
Análises avançadas de dados | Sim | Sim |
Indicadores personalizados | Sim | Sim |
Personalizar como as métricas são exibidas | Sim | Sim |
Relatórios de inteligência competitiva | Sim | Sim |
Social Listening | ||
|---|---|---|
Alertas impulsionados pela Blue Silk AI | Sim | Não |
Resumos e relatórios do Blue Silk AI™ | Sim | Não |
Detecção de picos da Blue Silk AI | Sim | Não |
Detecte menções e logotipos em imagens, vídeos, GIFs | Sim | Sim |
Núcleos de conversas | Sim | Sim |
Setup, support, and collaboration | ||
|---|---|---|
Configuração fácil | Sim | Depende do plano |
Wrike integration | Sim | Não |
Monday.com integration | Sim | Não |
Asana integration | Sim | Não |
Fluxos de trabalho de aprovação | Sim | Sim |
Conformidade e segurança | ||
|---|---|---|
Certificação FedRAMP | Sim | Sim |
Certificação Cyber Essentials | Sim | Sim |
Certificação AICPA SOC 2 | Sim | Sim |
Certificação AICPA SOC 3 | Sim | Sim |
Última atualização: 14 de abril de 2025
Hootsuite does social better. Period.
HubSpot does a little bit of everything. We do one thing better than anyone: social. With Hootsuite, you’ll publish faster, listen smarter, and prove ROI with ease — all without paying for features your team will never use.
Reach a broader audience with more network integrations
Hootsuite supports every major social network — from TikTok to LinkedIn to Threads — while HubSpot sticks to a smaller set. Our intuitive workflows and scheduling tools are built for speed, helping you handle high-volume publishing without the chaos. That means your team can manage more channels in less time and keep your brand consistent everywhere.
Never miss a trend, mention, or a chance to protect your brand
HubSpot’s social listening tools only scratch the surface. With Hootsuite powered by Talkwalker, you get insights from 150 million data sources in 187 languages, plus AI that spots emerging trends and risks before they hit your feed. That’s how you stay ahead of the conversation, protect your brand, and mitigate negativity.
Get the whole data story, not just a few vanity stats
HubSpot’s reporting is templated and tied to CRM metrics, which limits your view of social performance. Hootsuite delivers customizable, social-specific analytics — from optimal posting times to competitive benchmarking — so you always know what’s working. It’s not just reporting; it’s a playbook for your next win.
Start winning right away with a more user-friendly dashboard
The Hootsuite dashboard is all about simplicity without sacrifice. HubSpot’s all-in-one approach can overwhelm teams just trying to manage social. Hootsuite’s dashboard is clean, intuitive, and built for social, so you can onboard quickly and stay productive from day one. Less time learning, more time posting.
Manage all your messages and comments in one workspace
Hootsuite gives you a unified inbox across networks — Instagram DMs, Facebook Messenger, LinkedIn comments, and more — so your team never misses a customer interaction. With built-in automation, assignments, and collaboration tools, you’ll respond faster, delight customers, and turn conversations into conversions.
Frequently Asked Questions (FAQs)
HubSpot is a great all-in-one marketing suite, but social is just one small piece of it. On the other hand, Hootsuite is built entirely for social media — giving you deeper network coverage, better listening tools, and customizable analytics designed for social-first teams.
The best part about Hootsuite? You can complete the same tasks in fewer clicks compared to the competition. Publish and track social media ads alongside organic posts from the same dashboard.
Plus, Hootsuite improves your strategy with smarter social media analytics and deeper social listening. It tells you the best time to post based on the unique goal you set. Get recommendations on when to post to extend reach, build awareness, increase engagement, or drive traffic.
Yes. Hootsuite integrates with TikTok, Pinterest, YouTube, Threads, Bluesky, and more — in addition to all the major platforms. HubSpot’s social publishing is limited to just a handful of networks, which makes scaling multi-channel campaigns harder.
HubSpot offers basic stream monitoring, while Hootsuite (powered by Talkwalker) monitors 150M+ sources across 187 languages. This helps you uncover untagged mentions, track emerging trends, and catch potential crises before they escalate.
HubSpot’s social monitoring is limited to basic keyword streams and tagged mentions — fine for surface-level checks, but limiting if you want to go deeper.
Hootsuite’s social listening, powered by Talkwalker and Blue Silk™ AI, tracks 150M+ websites and 30+ social media networks, and 300+ review sites. With Hootsuite, you can listen in for mentions across news, blogs, forums, social platforms, and even podcasts, videos, and images.
That means you’ll catch untagged brand mentions, emerging trends, and early crisis signals long before they hit your inbox — giving you market intelligence HubSpot simply can’t match.
Absolutely. Hootsuite connects with popular CRMs, ad platforms, and productivity tools, so you can still tie social into your broader marketing ecosystem — without being locked into one all-in-one suite.
Your social strategy deserves more than a CRM
With Hootsuite, you’ll publish faster, listen smarter, and prove ROI with tools built for social pros. Ready to give your team the platform it deserves? Request a demo or start your free trial now.