A challenge for many marketers is effectively proving the value of social. Findings from Hootsuite’s Social Trends 2022 report showed that the marketers who were confident in proving the ROI of their social efforts had an integrated paid and organic social strategy.

Organic and paid social play two very different (but equally important) roles in successful social media strategies. To meet business goals, organisations need to diversify their social media strategies and experiment with a blend of organic and paid content across their social channels. 

Join experts from Hootsuite and LinkedIn in this exclusive panel discussion about the equally important roles of paid and organic content and why an integrated social media strategy is not only efficient, but also the most effective use of your marketing spend.